AI and Human Sales: The CRO’s Performance Playbook

An invite-only roundtable for revenue leaders focused on sharpening sales execution.

Why this session matters

This roundtable is for sales leaders thinking seriously about what comes next.

As AI becomes more embedded in go-to-market workflows, revenue leaders face a new challenge: how to combine technology with the human elements of sales that still drive performance.

This session is about making space to think through that shift, learn from peers, and share what’s working across different go-to-market models.

What to expect

  • A peer-led discussion on how leaders are blending AI insights with frontline execution

  • Real examples of performance levers CROs are using in their teams today

  • Roundtable format focused on candid exchange, not presentations

  • Time to connect informally over refreshments

  • You'll leave with practical ideas, peer benchmarks, and new conversations to continue

About the Hosts

Hive Perform Logo

Hive Perform is the Sales Operating System built to help GTM teams execute strategy in the field through AI-guided prioritization, coaching, and buyer context.

WBS Logo

Warwick Business School | Sales Excellence Hub is UK’s leading academic research center for sales performance, focused on evidence-based insights that improve sales leadership, coaching, and execution.

Date

Tuesday, 9 September 2025

Time

1:00 – 4:00 PM
(Optional networking drinks: 4:00 – 5:00 PM)

Location

Scale Space, White City, London

Hosted by

Hive Perform & Warwick Business School Sales Excellence Hub

Who this is for

This roundtable is designed for senior commercial leaders who are focused on improving sales performance in complex environments.

Typical roles include:

  • Chief Revenue Officers

  • VPs of Sales or Commercial Strategy

  • Sales Enablement, RevOps, or GTM leaders

Spaces are limited to keep the session focused and valuable.